![]() ![]() Solution's structural design uses its circular packaging system as a method of gamifying the design. Interestingly, we've also noticed an uptick in circular-inspired packaging designs. Good or bad, the connections function as the starting point for an open-ended conversation. Spheres, orbs, and globes are magnetic to designers because of their open-ended connotations. They are universally recognized representatives that always evoke a positive reaction from consumers. Designers have diverted to circular logos because they act as abstract placeholders. However, the association is a more complex one. Double O'sĮvery logo within this trend challenges consumers to understand the relationship between a circle duo. If the brand just used bright colors, consumers might forget the brand, but adding the stretched logo is an immediate way to become distinctive. For example, Mozzo's coffee bag uses bright colors and a stretched logo to differentiate itself from the crowded coffee space. The stretching technique can help aid consumer recognition, which, when it comes to overcrowded shelves and endless brand options, can be an absolute asset to add to any packaging design. Not only can the subtle modifications create visual effects, but they also create positive, nuanced disruption. When these logos are elongated and reformed, designers can manifest symbolism through typography alone. Stretchersīy stretching typography, designers use letterforms as the direct carriers of brand messages and narratives. Interestingly, we've witnessed gradients fall out of favor from packaging lately, but this only makes a stronger case for faded logos, as they'll better show up on monotoned packs. The unexpected Fade-inspired symbols add an immediate sense of intrigue. Fadesįades are a trend that challenges consumers' visual perception and embraces the unpredictable, and while a blurry logo might not sound effective, they're certainly eye-catching.ĭeliberately unfocused orb logos, or those that blend focused and unfocused elements, create a contrast from the inevitable sharpness of what we're used to seeing. Maybe in this post-COVID era, we all crave a bit of joy. The packaging world has also seen its spike of blob-inspired elements, from Bio Selfand Trop Tastes to JKR's rebrand for Kraft and Mohu Brewery's conceptual packaging. ![]() The freeform, casual logo shift is upon us.ĭespite the free-spirited nature of warm, blob-shaped logos, the trend still exhibits thoughtful design elements with effective symbolism, evenly-proportioned elements, and clever use of positive and negative space. ![]() Blobendĭesigners and brands are now embracing a more relaxed and open approach. ![]() In the packaging space, we've noticed Gin leave behind minimal, masculine tropes for a more floral and feminine aesthetic whether it's happened before or after this shift in logo styles is up for debate, but the diversification of florals is fascinating to observe. As we knew it, badges and crests have integrated moons, hearts, and stars to fill their backgrounds, but lately, it's been noted that leaves, vines, and blossoms have taken over. Wildflowersįloral interpretations in logo design vary from easily recognizable to more abstract and imaginative representations. So without further ado, we're going to look at a few of the insights from this year's Logo Trend Report. Lean into them, and you'll find yourself more in tune with the present, regardless if you choose to move with the current or against it. So, whether or not you track trends, they shape the future. Rather, if you wish, you can stand on the shoulders of these emerging trends, or push them to the next iteration." "We’re not telling people to pick up these styles and run with them. Through analytics, intuition, good judgment, and 20 years of experience creating this report, we are able to isolate nuances and breakout directions that you can use to evolve your brand design forward," shares Gardner. Sure, we discuss it as part of a band's visual identity system, but for the most, we're covering packaging trends-not logos.īill Gardner, the founder of LogoLounge, has given The Dieline readers a first look into their 2023 Logo Trend Report. What we don't really dive into, however, is logos. Still, it's important to discern that current trends influence designers in the present and give us insight into the future of design. Understandably, many new-to-market designs were created in the past few years, and they're only coming to fruition now. While it's often enjoyable to hear the multitude of opinions that can come from a singular packaging design, what we often hear when we post our Trend Report is how people disagree with the idea of discussing "trends." Or something along the lines of how they don't follow trends.Īnd we get it-all of your designs are special little snowflakes. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |